As you may have recently seen in the news outlets, Lowe’s Home Improvement recently pulled its ads from the TLC show All-American Muslim in response to an organization claiming the show “falsely humanized Muslims in America.” This controversy has exposed more Islamophobia in America which falls directly in line with what the My Fellow American project is trying to prevent and overcome in America.
As a supporter of the project, would you please visit www.myfellowamerican.us to share what this controversy means to you? I encourage you to ask your readers to do the same to help spread the message of tolerance to fight back against intolerance and fear-mongering. We’ve just posted a host of new content from various entertainers and faith leaders on this topic. There is also a pledge button to show your support to the cause.
The Charlotte Observer explains:
The company stepped into a crossfire on Dec. 5, when it decided to stop advertising on the TLC show “All-American Muslim,” a reality program about families in Dearborn, Mich. The Florida Family Association, which pressures companies to pull their ad dollars from shows it deems immoral, had emailed Lowe’s and other advertisers on the TLC show. But Lowe’s said its decision was not motivated by pressure from the Florida-based Christian group.
The Wrap reports:
Lowe’s is sticking with its decision to pull advertising from “All-American Muslim.” Despite being presented with a petition containing 200,000 signatures urging Lowe’s to apologize and reinstate its advertising on the TLC reality series, the retailer is standing firm in its decision to pull its ads, the Charlotte Observer reports.
Several clergy members descended on Lowe’s Mooresville, N.C., headquarters Tuesday morning, armed with the petition, and while the hour-long meeting with Lowe’s executives was amicable, the company was unbowed by the request.
Since Lowe’s pulled its ads, it has faced fire on a number of fronts. Actress Mia Farrow and hip-hop mogul Russell Simmons have called for a boycott of the company. Meanwhile, the company’s Facebook page became the scene of a raging debate.
“Some of the comments have been sharp and disrespectful in tone, but out of respect for the transparency of social media, we let the debate continue,” the company wrote in a Dec. 14 post. “However, we have seen a large volume of comments become more pointed and hateful. As a result, we have taken the step of removing all previous posts and will more tightly filter future comments on this topic.”