Eric Blair & Michael Edwards
Just over a month ago, Google announced that they were changing their algorithm in order to weaken the search engine rankings of sites they deem to be “content farmers.”
Whereas most of Google’s algorithm changes are barely noticeable, the current change that they have been working on since last January will affect 12% of U.S. searches.
There has been much debate about what “content farming” is, and Google has done little to offer a clear explanation, simply stating, “low quality” or “shallow” sites would be affected. This is similar to the vague definition of pornography — you’ll know it when you see it.