Tag Archives: Public Relations

Big Meat vs. Michael Pollan

A beef industry group crusades to stop the Pollan-ation of America’s college students. MotherJones.com

Nov/Dec 2010         — By Wes Enzinna

Carrin Flores is a cattle rancher’s fantasy come true: An attractive 26-year-old with stylish eyeglasses and glossy lipstick, she’s unabashed about her love of cows. “They are so cute. Their cute little tongues. Oh, and their eyelashes,” she says. “But I also friggin’ love to eat them.” She cooks beef four nights a week and can list dozens of ways she likes it: T-bone, tri-tip, boneless rump roast…Flores, a graduate student in veterinary medicine at Washington State University-Pullman, plans to work in the beef industry when she finishes. But she’s already a graduate of the Masters of Beef Advocacy (MBA), an industry-funded program that trains college students to fight back against critics of big agribusiness, like Michael Pollan.

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